Selling Handmade Products; A Few Basic Tips

 

Everything, from what we wear, to what we watch and talk has its trends. And trends have their own pattern of flowing. Some trends appear suddenly and then gain momentum…and some trends fade after being at its peak for a very short time. Regardless, it’s common that most trends tend to circle back and make a reappearance in the “trending list” after a certain period of time.

And this, we assumeis what is happening with the DIYs and Handmade products. Presently, handmade products are getting more and more popular among the general customers; for being both unique and more valuable as they are “made with love”.

This said, selling hand made products can be a little tricky because of the high competition the field has now-a-days. If you want to sell your hand made products, yet don’t know how to go about doing so, then here are our ideas and recommendations on the topic.

Sell your products online.

If you don’t have a big demand foryour product locally, it’s possible that you are trying to sell them to the wrong audience. If you sell it online, chances are that your products will receive a bigger audience. Even if you have no idea on ecommerce website development or creating, you need not worry. There are plenty of such websites available; and some which are dedicated exclusively for handmade products. 

Use great pictures when advertising.

Whether you build online shop, or set up locally, no doubt you will need to advertise your product. A common mistake most handmade produce sellers do is that they don’t make their advertisements and promotional pictures look professional enough. A sloppy job is never acceptable, even if your trying to keep the theme of DIY. 

Use all means of advertising.

Even if you’re starting small for the beginning, you should never underestimate the importance of good and consistent advertising. You can use all means to advertise your products, including social media. Attending and setting up a stall in craft fairs and other similar public events may seem tedious; but trust us when we say this really helps you set up a decent customer base. Apart from this, you can try blogging about your craft, and featuring your products in popular blogs for an additional boost.

Be consistent in your uniqueness and quality.

Another mistake most people make after getting their business up and running, is to let the quality of the products slide. This usually happens when the business begins to see a little success and brings in big or bulk orders. By letting the quality of your products slide, and by letting the “uniqueness” of it fade, you are bound to lose both existing customers and potential ones.
Never let your passion for making it fade; as this, more than anything else, could bring about the end of your flourishing business.

 

Edwin Navarro

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